Gather insights into your current and potential customers. Through both quantitative and qualitative research measures, we’ll help you understand your customers motivations, inclinations and behaviors.
We examine and evaluate your competitors' features, strengths and weaknesses, marketing, pricing, differentiators and other various criteria and deliver a competitive matrix to identify current strengths.
We conduct a series of interviews both in short and long form with potential customers in new segments. A variety of hypothesis-validating questions to in-depth interviews about consumer behavior and buying patterns.
Value Proposition Canvas
We identify personas for the potential new customer segments. By structuring a value proposition canvas you will gain a deeper understanding of your potential customers in order to create an optimal solution for a particular customer segment.