We examine and evaluate your competitors' features, strengths and weaknesses, marketing, pricing, differentiators and other various criteria and deliver a competitive matrix to identify current strengths.
We conduct a series of interviews both in short and long form with potential customers in new segments. A variety of hypothesis-validating questions to in-depth interviews about consumer behavior and buying patterns.
Value Proposition Canvas
We identify personas for the potential new customer segments. By structuring a value proposition canvas you will gain a deeper understanding of your potential customers in order to create an optimal solution for a particular customer segment.